Our Values
We believe ‘healthy’ starts with safety.
Our product range is gentle on newborns and nourishing for children. This means we’re free from paraben, asbestos, formaldehyde and sulfate. No artificial skin irritants, just natural essentials that lovingly cleanse the skin while locking in moisture and key nutrients all day long.

Our Values
We understand children of different ages have different needs.
That’s why we have dedicated product categories for specific growing age groups. Our baby range uses simply all-natural essentials for the delicate skin on newborns and infants, 0-3 years old. The kid’s range, 3-12 years old, is filled with vitamins and nutrients to boost optimal growth and protection.

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Hypoallergenic
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Tear Free
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PH Balanced
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Paraben free
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Formaldehyde
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Asbestos free
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Non-sticky
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No harsh chemicals*
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Kills 99.999% of germs & bacteria
* such as sulfate, paraben, alcohol, DEA, MEA, TEA and formaldehye.

Our Values
We don’t formulate. We innovate.
We focus on mass satisfaction – not just mass production. This means we’re constantly brainstorming for ways to make our products better. Progressive thinking makes us fresh, creative and exciting in the marketplace. The only limit is our imagination.
